Discover Your Inner Economist : Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist

Freakonomicsrevealed much about our society. Now, one of America’s most respected economists reveals how individualscan turn economic reasoning to their advantage in their daily life—at home, at work, even on vacation. Tyler Cowen explains how understanding the incentives that work best with each individual is the key to successful and satisfactory daily interactions—from getting the kids to do the dishes to having a productive business meeting, attracting a mate to finding a good guide in a foreign country. Discovering your inner economist, Cowen suggests, can lead to a happier, more satisfying life. What better carrot could you ask for?

Tyler Cowen is a professor of economics at George Mason University. He is a prominent blogger at marginalrevolution.com, the world-'s leading economics blog. He also writes regularly for The New York Times, and has written for Forbes, The Wall Street Journal, and The Washington Post.