Do the Basics Better A Sales Guide for the Small Business Owner

"Do the Basics Better" provides benchmark sales practices from over 3 decades of sales and sales management experience with 3 different Fortune 500 companies.

Joe currently serves as a consultant in the healthcare industry based in Weston, FL. He has more than three decades of experience working in the medical devices industry, including positions in sales, sales management, marketing, international business, and national accounts. He has negotiated and executed numerous contracts with regional Group Purchasing Organizations and Integrated Delivery Networks throughout the country.

Joe spent 25 years at Johnson & Johnson in a variety of roles. He was a member of the VP of Sales and Global Marketing Council as well as a Board Member.

Joe earned a Bachelor of Business Administration degree from the University of Miami in Florida and has a Healthcare Certificate from the Wharton School of Business. He is a Board Member at Friends of South Florida Autism, which serves the children who are most severely affected with autism.