Doing Business in India A Guide for Western Managers

This book analyzes the evolution of India as a major global economic player and what it takes to succeed in the Indian business environment. Kumar and Sethi describe the Indian political, socio-cultural, and economic environment, exposing the constraints and opportunities that the environment poses for the foreign investor. They also reveal the strategies of success for the foreign investor in India. Examples of both successful as well as unsuccessful attempts to penetrate the Indian market are provided.

Rajesh Kumar is an associate professor of International Business at the Aarhus School of Business in Denmark. Anand Sethi is an independent consultant who works in New Delhi, India.