The Do-It-Yourself Lobotomy Open Your Mind to Greater Creative Thinking
, by Monahan, Tom- ISBN: 9780471417422 | 0471417424
- Cover: Hardcover
- Copyright: 3/20/2002
In today?s business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking?, 100MPH Method and other techniques he employs are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising and marketing plans.