The Dragonfly Effect Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

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The Dragonfly Effect Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change by Aaker, Jennifer; Smith, Andy; Adler, Carlye; Heath, Chip; Ariely, Dan, 9780470614150
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  • ISBN: 9780470614150 | 0470614153
  • Cover: Hardcover
  • Copyright: 9/28/2010

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"The Dragonfly Effect" shows how to tap social media and consumer psychological insights to achieve a single, concrete goal. The text features original case studies of global organizations to demonstrate how they achieve social good and customer loyalty.