Driving Your Company's Value Strategic

Driving Your Company's Value: Strategic Benchmarking for Value is a step-by-step book presenting a valuation-oriented methodology that helps companies maximize shareholder value. It offers clear, concise, and concrete methods for management to create and preserve value, complete with case study applications. In an easy-to-read format, it brings together the aspects of the Financial Accounting Standards Boards' new performance measurements, the balanced scorecard, and the new guidelines on fraud detection and Extensible Business Reporting Language (XBRL). * Identifies the critical decisions that most effectuate growth and value. * Covers the easy and reliable ways to monitor value of an entity. * Demonstrates how management can apportion and allocate resources to achieve the highest value.

Robert R. Dunne, Master of Science in Management and Strategic Studies, is President of KnowledgeLeaders, Inc., a not-for-profit organization serving to advance the development and management of intellectual capital. He served 26 years in the U.S. Navy and completed his military career as a captain (O-6). As a graduate school professor he taught senior, civilian, and military executives, from around the world, how to formulate, align, resource, and execute strategy. Mr. Dunne has facilitated the development and implementation of hundreds of strategy-aligned campaigns that have documented millions in revenue increases and cost savings. He is an internationally recognized speaker on strategy execution.

Michael J. Mard, CPA/ABV, ASA, is a Managing Director of The Financial Valuation Group (FVG) in Tampa, Florida. He was founding president of The Financial Consulting Group, a national association of professional service firms dedicated to excellence in valuation, litigation, and financial consulting. Mr. Mard has been a full-time business appraiser and expert witness for over 19 years. He is author of Valuation for Financial Reporting: Intangible Assets, Goodwill, and Impairment Analysis, SFAS 141 and 142, contributing author of Financial Valuation: Applications and Models and coauthor of Financial Valuation Workbook, all published by John Wiley & Sons, Inc. Mr. Mard has coauthored over 20 courses and published over 60 articles. He has been a presenter, speaker, and instructor more than 70 times.

Edi Osborne, CSPM, CPBA, is CEO of Mentor Plus in Pleasanton, California. Ms. Osborne is coauthor and primary facilitator/trainer of The Profit Equation(SM) seminar and Performance Measurement PLUS Skills and Systems Workshop offered in cooperation with the American Institute of Certified Public Accountants (AICPA). Ms. Osborne is also coauthor of the Strategic Performance Management credential program. As a nationally recognized public speaker, she has spoken at many conferences sponsored by the AICPA, state societies, and international associations. She has been published in Accounting Today and the Journal of Accountancy. She has conducted client and team advisory boards and team/client training programs as well as strategic planning processes for over 100 accounting firms. In addition to facilitating business development roundtables for business owners throughout the state of California, Ms. Osborne developed the Group Mentoring program at San Jose State University’s Center to Develop Women Entrepreneurs.

James S. Rigby, Jr., CPA/ABV, ASA, is a Managing Director of The Financial Valuation Group (FVG) and current President of the Financial Consulting Group. Mr. Rigby has over 25 years of professional experience. He has provided consulting services related to strategic planning, international expansions, mergers and acquisitions, and intellectual property; and expert testimony related to valuations. Mr. Rigby has served on various business valuation/litigation committees of the AICPA, American Society of Appraisers (ASA), and other professional associations. He is the coauthor of multiple continuing education courses and articles published in a variety of professional journals.

Preface

xi

Acknowledgments

xiii

Overview

1

(3)

Understanding Value

4

(1)

Free Cash Flow

4

(3)

The Five Dimensions of Value

7

(2)

A Holistic Approach

9

(1)

SBfV or EVA

10

(1)

Return on Equity

11

(1)

Economic Value Added

11

(1)

The SBfV Process

12

(7)

Current State

19

(94)

Qualitative Analysis of the Company's Current State

19

(1)

Analyzing the Industry

20

(3)

Analyzing the Company

23

(34)

Quantitative Analysis of the Company's Current State

57

(56)

Desired Future State

113

(8)

Future State

113

(1)

Core Strategy

114

(2)

Critical Success Factors

116

(1)

Key Performance Indicators

117

(1)

Benchmarking

117

(4)

Strategic Benchmarking Keys

121

(30)

How Strategy Alignment Builds Value

121

(1)

Grand Strategy, Strategy, or Tactics?

122

(1)

Translating Grand Strategy into Strategy Execution

123

(4)

Grand Strategy Alignment Maps

127

(10)

Alignment Thesis and Value Propositions

137

(2)

Achieving Strategic Alignment

139

(5)

A Strategy Alignment Model That Works--SBfV

144

(7)

Alignment Execution

151

(20)

Alignment Execution

151

(1)

Putting it Together

152

(19)

Benchmark and Monitor Return on Strategic Effectiveness

171

(14)

Benchmark and Monitor Return on Strategy Execution

171

(12)

Closing

183

(2)

Appendix: Websites of Interest

185

(4)

Index

189

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Driving Your Company's Value Strategic Benchmarking for Value

Summary

Author Biography

Table of Contents

Supplemental Materials