The Dynamics of Mass Communication

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Preface
Communication: Mass and Other Forms	p. 3
Uses and Functions of Mass Communication	p. 32
The Global Village: International and Comparative Mass Media Systems	p. 54
History of the Print Media	p. 77
Structure of the Newspaper Industry	p. 113
Structure of the Magazine Industry	p. 136
Structure of the Book Industry	p. 155
History of Radio and Recording	p. 175
Structure of the Radio Industry	p. 207
Structure of the Recording Industry	p. 227
History of Film and Television	p. 248
Structure of the Motion Picture Industry	p. 285
Structure of the Television Industry	p. 304
Computers and Mass Communication	p. 337
News Gathering and Reporting	p. 355
The Structure of the Public Relations Industry	p. 377
The Structure of the Advertising Industry	p. 394
Formal Controls: Laws, Rules, Regulations	p. 419
Informal Controls: Ethics, Codes, Self-Regulations, and External Pressures	p. 452
Audience Characteristics and Patterns of Use	p. 477
Mass Media Feedback Systems	p. 496
Effects of Mass Communication on Knowledge and Attitudes	p. 525
The Effects of Mass Communication on Behavior	p. 547
Glossary	p. 575
Index	p. 591
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