The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century

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The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century by Perloff; Richard M., 9780415805674
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  • ISBN: 9780415805674 | 0415805678
  • Cover: Nonspecific Binding
  • Copyright: 3/25/2010

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The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.