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- ISBN: 9780618655939 | 061865593X
- Copyright: 3/31/2006
This text stands apart from other entries in the market for its ability to make the fundamentals of business understandable, functional, and relevant to students with little or no business background. Gaspar et al. is the first cross-functionally authored text in the marketplace. Each author--a recognized authority in his field--brings his own expertise to the course while keeping the discussion focused and concise for introductory level students. Recognizing that contemporary business, regardless of where it is conducted, will be heavily influenced by rapid globalization, advances in technology, and enforcement of ethical standards, the authors focus on these three hot button themes--Global Business, Technology and Business, and Ethics in Business--throughout the text. In addition, the strategies and operations of three major companies--DaimlerChrysler, McDonald's, and Sony--reflecting three dynamic regions of the world, i.e., Europe, North America, and Asia respectively, are also spotlighted throughout the text. Case in Point Boxesexamine the strategies and operations of three major global companies--DaimlerChrysler, McDonald's, and Sony--and how they related to chapter topics. Questions accompany each box to encourage critical thinking, and the continuous, integrated coverage allows students to see how companies are both interrelated and relevant. Portfolio Projectsin every chapter ask students to complete a variety of projects such as developing a plan for opening a business, or selecting a real business to research, track, and analyze throughout the course. These projects can be assigned individually or as group work, and help students understand and apply what they are learning to their own lives. Web Assignmentsdirect students to visit specific company Web sites to surf and extract information necessary for answering chapter-based business concepts. Test Preppersin every chapter eliminate the need for students to purchase a separate, stand-alone study guide. Each exercise includes ten true/false questions and ten multiple-choice questions. Students who want additional study questions can also visit the Students' Web Site to access ACE self quizzes. Robust technology supportincludes a "Business Bonus Pack--Your Guide to an A" included with every new text. This student resource includes a media guide featuring important study tips and the HM e-Study CD-ROM. Instructors can access text-specific CRS-compatible content via the Instructors' Web Site.