E-business Fundamentals

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E-business Fundamentals by Jackson, Paul J.; Harris, Lisa; Eckersley, Peter M., 9780203402467
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  • ISBN: 9780203402467 | 0203402464
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  • Copyright: 12/16/2003

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A broad overview of key e-Business issues from both managerial and technical perspectives, introducing issues of marketing, human resource management, ethics, operations management, law, the e-Business environment, website design and computing.