E-Commerce 2018 by Laudon, Kenneth C.; Traver, Carol Guercio, 9780134839516
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780134839516 | 013483951X
  • Cover: Hardcover
  • Copyright: 1/16/2018

  • Buy Used

    Usually Ships in 3-5 Business Days

    $194.81
  • Buy New

    This is a hard-to-find title. We are making every effort to obtain this item, but do not guarantee stock.

    $270.21
  • eBook

    eTextBook from VitalSource Icon

    Available Instantly

    Online: 180 Days

    Downloadable: 180 Days

    $60.49

For courses in e-commerce.

 

An in-depth look into the evolving field of e-commerce

E-commerce 2018: business. technology. society provides readers with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach readers about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and “Insight on” cases. Additionally, a new careers section has been added to the end of each chapter to help readers prepare for corporate, working life.

Loading Icon

Please wait while the item is added to your bag...
Continue Shopping Button
Checkout Button
Loading Icon
Continue Shopping Button