E-Commerce Marketing

E-Commerce Marketing prepares individuals to plan and market electronic products and services online. The book and multimedia components integrate coverage of all the basic functions of marketing as outlined in the National Marketing Education Standards. Explore electronically linked distribution systems, international e-commerce, e-tailing, digital media design, digital marketplace design strategies, marketing management, market research, online customer behavior, data mining and warehousing, online partnerships, and security/privacy issues. A dedicated web site will keep the content current.

E-Commerce/Marketing Connections
E-Commerce and E-Retailing
Building on Business Basics
Information Technology Basics
Effective Internet Communications
Marketing Information Management
Meeting Customer Needs
Product and Service Planning
E-Commerce Distribution
Developing and Communicating Price and Value
E-Commerce Promotion
Developing an E-Commerce Business
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Summary

Table of Contents

Supplemental Materials