E-Commerce for the Unfunded : How to Use Big Company Internet Strategies for Your Small, Low Budget Web-Based Business

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Forward	p. vii
Design Pointers For Dealing With Designers	p. 1
Design Pointers For Your E-Commerce Web site	p. 9
How's Your Privacy Policy?	p. 17
When Your Privacy Policy Might Not Be Enough	p. 25
Improve Your Sales With Site Content	p. 31
The Neglected Art of Internet Merchandising	p. 39
Guided Search: Helping Your Customers Find Your Products	p. 45
The Pros and Cons of Banner Exchanges	p. 53
The Power and Potential of Email	p. 61
Market Analysis Made Easy	p. 69
Need To Be Famous? PR On A Shoestring	p. 77
Differentiation Is The Name Of The Game	p. 85
Conquering The Online Consumer Services Struggle	p. 91
Online Marketing On The Up And Up	p. 97
Index	p. 101
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