Economic Principles A Business Perspective

Part I An Introduction to Economics

1A Appendix: Using Graphs in Economics

Production, Trade, and the Global Economy

Determining Prices in a Changing Business Environment

A Measure of Responsiveness

Decision Making For Consumers

How Price Controls and Taxes Result in Deadweight Loss

Funding Government Spending

Market Failure and the Case for Government

Corporations and Other Legal Structures

Financial Markets and Personal Finance

Chapter 10A Appendix: Present Value and the Time Value of Money

Production and Economic Cost

Rubb/Sumner, Economic Principles: A Business Perspective, 1e Table of Contents

Maximizing Profits in Highly Competitive Markets

Businesses with Market Power

When Businesses Sell Differentiated Products

Strategic Decision Making and Game Theory

Implications for Pricing, Location, and Product Mix

Supply and Demand for Labor and Resources

Poverty and Income Inequality

Markets with Adverse Selection and Asymmetric Information

Measuring the Performance of the Overall Economy

Measuring the Performance of the Labor Market

What Explains the Wealth and Poverty of Nations?

How Saving Contributes to Economic Growth

What is Money, and Where Does It Come From?

Rubb/Sumner, Economic Principles: A Business Perspective, 1e Table of Contents

The Quantity Theory and the Fisher Effect

A Model of the Business Cycle

How the Fed Tries to Stabilize the Economy

The Impact of Government Spending and Taxes on GDP

Chapter 29 The Aggregate Expenditure Model

A Fixed Price–Level Model of the Economy

Inflation, Unemployment, and Monetary Policy

Doing Business across Borders

Doing Business in Multiple Currencies

The Macroeconomics of Exchange Rates and the Balance of Payments

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