The Economics of E-Commerce

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ISBN: 9780691089065 | 069108906X
Cover: Hardcover
Copyright: 3/10/2003

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Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications.

Preface

Acknowledgments

Introduction and Overview

(10)

Part 1 Evaluating E-Commerce Applications

E-Commerce and the Tools of Economic Analysis

(11)

The Phenomenal Growth of E-Commerce

(3)

Why Use Economics to Analyze E-Commerce?

(7)

Key Issues

(1)

E-Commerce for Consumers

(37)

The Impact of E-Commerce on Prices and Product Offerings

(11)

Consumer Research and Comparison Shopping: The Economics of Search Costs

(7)

Individually Tailored Products and Prices: The Economics of Personalization

(13)

Consumer E-Commerce in Practice: The Waldo Experiment

(4)

Key Issues in Consumer E-Commerce

(2)

Business-to-business E-commerce

(34)

Types of B2B E-Commerce

(4)

Why Trade Online?

(3)

How Firms Choose the Most Profitable Way to Trade

(16)

B2B E-Commerce in Practice: Exostar

(8)

Key Issues for B2B E-Commerce

(3)

Part II Designing E-commerce Applications

E-Commerce and the Principles of Economic Engineering

(22)

The Motivation for Economic Engineering

(4)

Economic Design in Practice

(5)

Designing Incentives to Participate in the Market

103

(4)

Encouraging the ``Right'' Behavior

107

(5)

Putting the Design into Practice

112

(2)

Lessons for Designers of Market Mechanisms

114

(1)

One-to-one Trading: Direct Negotiations in E-commerce

115

(34)

One-to-One Negotiations Off- and Online

116

(5)

Designing Technologies for One-to-One Negotiations

121

(8)

The Importance of Context-Specific Design for E-Commerce

129

(5)

The Limits of Protocol Design for One-to-One Negotiations

134

(3)

Negotiations: E-commerce in Practice

137

(10)

Key Considerations for E-Commerce Negotiations

147

(2)

One-to-many Trading: Online Auctions

149

(30)

Types of Auction

150

(4)

Why Use Auctions?

154

(5)

General Principles of Auction Design

159

(6)

Designing Online Auctions: The Problem of Late Bidding

165

(6)

Additional Issues for Online Auction Designers

171

(6)

Key Considerations for Online Auctions

177

(2)

Many-to-many Electronic Exchanges

179

(30)

Introduction

179

(1)

What Can be Traded Through an Exchange?

180

(3)

How Do Exchanges Work?

183

(5)

What is Liquidity and Who Provides It?

188

(7)

Automation

195

(3)

Case Study

198

(7)

Key Consideration for E-commerce Exchanges

205

(4)

Bibliography

209

(4)

Index

213

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The Economics of E-Commerce

Summary

Table of Contents

Supplemental Materials