The Economics of Franchising

"This book describes in detail both how and why franchising works. It also analyzes the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts, and what we know about how all of these have evolved over time, especially in the U.S. market. A good many myths are dispelled in the process. The authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals."--BOOK JACKET.

Francine Lafontaine is Professor of Business Economics and Public Policy at the Stephen M. Ross School of Business at the University of Michigan. Roger D. Blair is Huber Hurst Professor in the Department of Economics at the University of Florida.