The Economics of Sports Broadcasting

There has been explosive growth and significant change in the business and culture of televised sport during recent years. An ever-widening variety of televised sports are now one of the most valuable forms of broadcast entertainment, throughout the world. Students of sports management, business and media today need a sound understanding of the economic theory of sports broadcasting. This book will enable sport and media students to use economic theory with confidence. Sports broadcasting has evolved within a unique regulatory culture and this book provides an accessible, detailed introduction to all aspects of the economics associated with the area. The Economics of Sports Broadcastingis designed as student textbook and contains a full range of student friendly textbook features. Includes: An overview of the historical and contemporary sports broadcasting Introduction to the players in sports broadcasting - Viewers, TV channels, sponsors, club and event owners andpolitical authorities. The market behaviors of different types of TV channel The international economy of TV sport The regulations governing televised sport Understanding sport as a commodity Questions of ownership, buying and selling of sport Competition and game theory in sports broadcasting The changing landscape of production and supply in sports broadcasting as clubs and events form their own media companies Demand and the future of sports broadcasting