Effective E-Mail Marketing : The Complete Guide to Creating Successful Campaigns

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Effective E-Mail Marketing : The Complete Guide to Creating Successful Campaigns by Lewis, Herschell Gordon, 9780814471470
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  • ISBN: 9780814471470 | 0814471471
  • Cover: Paperback
  • Copyright: 6/17/2002

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This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures--explaining exactly why each soared or sank.
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