The Function of Fund Raising: Introduction and Overview of the Book
p. 1
The Practice: Parameters, Practitioners, and Professionalism
p. 37
The Parameters of Fund Raising
p. 39
Fund-Raising Practitioners
p. 69
Professionalism of Fund Raising
p. 103
The Principles: Historical, Organizational, Legal, Ethical, and Theoretical
p. 133
Historical Context of Fund Raising
p. 135
Organizational Context of Fund Raising
p. 174
Legal Context of Fund Raising
p. 219
Ethical Context of Fund Raising
p. 271
Theoretical Context of Fund Raising
p. 324
The Process, Programs, and Publics
p. 389
The Fund-Raising Process
p. 391
Fund-Raising Programs: Annual Giving
p. 444
Fund-Raising Programs: Major Gifts
p. 475
Fund-Raising Programs: Planned Giving
p. 502
Fund-Raising Programs: Capital Campaigns
p. 544
Donor Publics: Individuals, Corporations, and Foundations
p. 570
References
p. 622
Author Index
p. 649
Subject Index
p. 657
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