Effective Marketing With Infotrac: Creating and Keeping Customers in an E-Commerce World
, by Zikmund, William G.- ISBN: 9780324063929 | 032406392X
- Cover: Paperback
- Copyright: 2/8/2001
With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.