The E-Myth Home Cleaning Business ® Why most home cleaning companies don't work and what to do about it

The term E-Myth stands for entrepreneurial myths. Millions have read Michael E. Gerber's books on "The E-Myth" and participated in his E-Myth Mastery programs. Since "The E-Myth Revisited" took the marketplace by storm, it became obvious that there was a need for another series of books that taught readers how to apply the E-Myth Protocol in small companies, such as law practices, chiropractor offices, and lawn contracting. In this edition, Russell O'Connell shares his story finding entrepreneurial success using the E-Myth Systems and Gerber discusses how businessowners of all stages can create profitable operations.

Michael E. Gerber is the world's #1 small business author of 32 books on entrepreneurship and small business management. His N.Y. Times bestseller, "The E-Myth Revisited: Why Most Small Businesses Don't Work And What to Do About It," is utilized in 118 universities as a foundational entrepreneurial textbook, has been translated in 29 languages, and was utilized in the creation of the curriculum of Michael E. Gerber Companies. Gerber aims to "bring the dream back to small business worldwide." Gerber has founded Radical U Trade School and Michael E. Gerber Partners, which both aim to equip and inspire entrepreneurs at every stage of their journey. Mr. Gerber lives with his wife Luz Delia—who is the sole principal, partner, and cofounder of Michael E. Gerber Companies—in Carlsbad, California.
Russell O'Connell has an extraordinary story to tell. From humble beginnings starting his first business in his teens, to building one of the UK's largest franchise groups that's listed on the London Stock Exchange with £100 million market capitalization and operations in 9 countries. To get there, Russell was involved in numerous start-ups in diverse industries, including real estate, fashion, cosmetics and more. A restless disruptor, innovator, and systems man, Russell has a unique, innovative way of looking at business. He swears by the principle "Success is in the SystemTM". His success sees him spending his time between Australia, Southeast Asia, and London. Russell has shared the stage with Tom Peters, Peter Drucker, and Stephen Covey, but is delighted to now share his story with the author that inspired him most, Michael Gerber.