Encyclopedia of Consumer Brands

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Encyclopedia of Consumer Brands by Jorgensen, Janice, 9781558623361
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  • ISBN: 9781558623361 | 1558623361
  • Cover: Hardcover
  • Copyright: 1/1/1994

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Each volume of the Encyclopedia contains approximately 200 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today.
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