The End of Marketing As We Know It

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The End of Marketing As We Know It by Zyman, Sergio, 9780887309830
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  • ISBN: 9780887309830 | 0887309836
  • Cover: Paperback
  • Copyright: 10/19/2000

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Visionary and roguish in approach, "The End of Marketing As We know It" captures a seismic shift in marketing from the master of the trade. "A wizard of marketing discloses his magic. No matter what your industry, you will benefit greatly from Sergio Zyman's out-of-the-box thinking and contemporary concepts".--Charles R. Schwab.
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