Enterprise 2.0: How Social Software Will

"Enterprise 2.0 is one of the first books to explain the impact that social software will have inside the corporate firewall, and ultimately how staff will work together in the future. Niall Cook helps you to navigate this emerging landscape and introduces the key concepts that make up 'Enterprise 2.0'. The 4Cs model at the heart of the book uses practical examples from well known companies in a range of industry sectors to illustrate how to apply Enterprise 2.0 to encourage communication, cooperation, collaboration and connection between employees and customers in your own company."--BOOK JACKET.

Introduction
Social Media and Social Software
The social media explosion; The birth of social software
Social software in the enterprise
The 4Cs Approach
Communication
Cooperation
Collaboration
Connection
Implementing Social Software in the Enterprise
Models for success (and failure)
Implementation and adoption
Part Four Social Software Outside the Enterprise
Join the conversation
Afterword
Appendix
References
Index
Table of Contents provided by Publisher. All Rights Reserved.

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Enterprise 2.0: How Social Software Will Change the Future of Work

Summary

Table of Contents

Supplemental Materials