Enterprise 2.0: Social Networking Tools to Transform Your Organization

Examining the advancement of business enterprise through social networking, this book offers a hands-on, practical assessment of not only whatto do, but howto do it to master the social networking paradigm and achieve a competitive advantage. Discussing the spectrum of social media and social activities available to business today, it explains the functions of social networking in a business context, shows how to measure and manage social networking, details the utility and role of social networking on a department specific basis, and considers security, risk, legal, and privacy issues.