Miguel Sabido and the Entertainment-Education Strategy
p. 47
Miguel Sabido
p. 49
Sabido's Entertainment-Education Strategy
p. 53
Conventional Versus Entertainment-Education Soap Operas
p. 59
Theoretic Bases of Sabido's Soap Operas
p. 62
Producing Entertainment-Education Soap Operas
p. 70
Conclusions
p. 71
The Hum Log Story in India
p. 73
What Was Hum Log?
p. 75
Data Collection
p. 77
Educational Themes in Hum Log
p. 79
Audience Popularity
p. 82
Viewer Letters
p. 88
Modeling in Hum Log
p. 91
Impacts of Hum Log on Viewers
p. 96
Impacts of Hum Log on the Indian Television System
p. 100
Why Did Hum Log End?
p. 102
Conclusions
p. 103
The Entertainment-Education Strategy in Music
p. 105
Music, a Pervasive Medium
p. 108
Entertainment-Education Music
p. 110
Conclusions
p. 119
The Entertainment-Education Strategy in Radio
p. 120
The Promise of Radio
p. 121
The Archers
p. 122
The Jamaican Radio Soap Operas of Elaine Perkins
p. 125
Costa Rica's Dialogo
p. 128
Kenya's Usbikwapo Shikimana
p. 129
Tanzania's Twende Na Wakati
p. 131
Tinka Tinka Sukh in India
p. 134
Conclusions
p. 142
The Effects of Entertainment-Education
p. 143
What Effects Have Been Found?
p. 144
A History of Entertainment-Education Effects Research
p. 148
Effects of Twende Na Wakati
p. 152
How Do Entertainment-Education Effects Occur?
p. 171
Conclusions
p. 178
Studying Entertainment-Education Effects
p. 180
Evolution of Research Methodologies
p. 180
Costs of Studying Effects
p. 196
Putting Research Findings into Practice
p. 201
Problems in Studying Entertainment-Education Effects
p. 202
Conclusions
p. 203
Lessons Learned About Entertainment-Education
p. 205
Factors Determining the Effectiveness of Entertainment-Education
p. 205
Resolving Ethical Dilemmas
p. 217
Looking Forward
p. 221
Glossary
p. 228
References
p. 231
Name Index
p. 249
Subject Index
p. 257
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