The Entrepreneur Equation Evaluating the

The Entrepreneur Equation helps you do the math before you set down the entrepreneurial path so you can answer not just "Could I be an entrepreneur?ö but ôShould I be an entrepreneur?ö

Carol Roth helps businesses grow and make more money. An investment banker, deal maker and business strategist, she has helped her clients, ranging from solopreneurs to multinational corporations, raise more than $1 billion in capital, complete hundreds of millions of dollars in M&A transactions, secure high-profile licensing and partnership deals, create brand enthusiast programs and more.

Roth is a frequent radio, television and print media contributor on the topics of business and entrepreneurship, having appeared on Fox News, MSNBC, Fox Business, WGN TV Chicago and more. Her Unsolicited Business Advice blog at CarolRoth.com was recently named as one of the Top 10 small business blogs online.

Roth holds a B.S. from the Wharton School of Business at the University of Pennsylvania, where she graduated Magna Cum Laude. She resides in the Chicagoland area with her husband Kurt, who is also an investment banker (and her former business partner). They have no children, pets or plants and are avid sports fans (particularly of NFL football). Roth is also a recovering toy collector, recently trading in a portion of her collection for a more sophisticated toy (a "Simpsons" pinball machine).

Foreword	p. xvii
Introduction	p. 1
The Issue-The Assumptions, Myths, and Realities of Entrepreneurship	p. 13
The American Dream	p. 15
Why Is There No Screening Process for Entrepreneurship?	p. 21
Entrepreneurship Is Not One Size Fits All	p. 25
Assessing Your Fit with Entrepreneurship	p. 31
Assessing Your Motivation	p. 33
What the Heck Does an Entrepreneur Actually Do?	p. 35
Why the HBIC and the BMOC Have Very Little Control	p. 45
Your Ego Made You Do It	p. 61
Business Ideas-Worth Almost as Much as the Paper They Are Written On	p. 67
There is a Reason That You Enjoy Your Hobby (Hint: It's Not Work)	p. 81
You Will Still Have to Work with People	p. 89
Assessing Your Timing	p. 93
Your Personal Responsibilities: a.k.a. You Can't Make Two Things Your Number One Priority	p. 95
Wanting to Run before You Walk	p. 101
When the Heck Are You Going to Have Time to Start a Business?	p. 109
Often It Is Who You Know versus What You Know	p. 115
Money Sicknesses Make for an Unhealthy Business	p. 121
Assessing Your Personality	p. 129
Business Is a Roller Coaster, Not a Merry-Go-Round	p. 131
The Shiny New Thing Syndrome: When It's Fun for a Day and Okay for a Week… But Sucks for a Lifetime	p. 139
Businesses Don't Happen Overnight	p. 145
Do You Have the Core Competencies to Be a Santa or an Elf?	p. 151
The "Secret" Is Hard Work	p. 155
Assessing the Business's Fit for You	p. 159
Assessing the Opportunity	p. 161
It Takes Money to Make Money	p. 163
The Most Competitive Time Ever	p. 175
Too Smart for Your Own Good	p. 185
Buying a Business Is Acquiring Someone Else's Problems	p. 191
Just Because You Won the Genetic Lottery Does Not Mean You Were Born with an Entrepreneurship Gene	p. 197
Assessing the Risks, Issues, and Rewards of Entrepreneurship	p. 207
The Business Version of Let's Make a Deal: Is There Enough Upside to Justify All of the Risks?	p. 209
People, Spaces, and Things… What You Give Up When You Leave Your Job	p. 223
Employees-Damned If You Do (or Don't) Hire Them	p. 239
Sometimes "Cash Flow" Doesn't Flow	p. 251
The "You Show"-Even If You Have Tons of Friends, You Are in This Alone	p. 263
Assembling Your Entrepreneur Equation, and a Few Reminders in Case You Get Sucked in By the Hype	p. 275
Finalizing and Evaluating Your Entrepreneur Equation	p. 277
A Momentary Lapse of Reason	p. 283
The Cheat Sheet	p. 287
Index	p. 295
About the Author	p. 300
Table of Contents provided by Ingram. All Rights Reserved.

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The Entrepreneur Equation Evaluating the Realities, Risks, and Rewards of Having Your Own Business

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