The Entrepreneur in History From Medieval Merchant to Modern Business Leader

The history of entrepreneurship is an exciting new area of research that deepens our understanding of the roots of industrialization and economic growth. This book links entrepreneurship to business history, identifying the institutions which encourage entrepreneurship and emphasising the importance of small and big businesses, from the medieval period to modernity.

Covering the period c.1200-c.2000, this book examines entrepreneurship in a long-run historical perspective, investigating the characteristics of successful entrepreneurs and identifying the conditions which encourage entrepreneurship. The multiple case studies, spanning many sectors, highlight the achievements of a range of individuals, including media moguls, female investors and Quaker chocolate manufacturers. The entrepreneurial activities discussed include property speculation, which has been conducted throughout history by medieval monks as well as Victorian master builders.

This book sets out an agenda for future research on the role of entrepreneurship in the development of the modern economy. It explores the impact of entrepreneurship on innovation and growth and displays the trajectory of a culture of creativity.

Mark Casson is Professor of Economics at the University of Reading, UK, based jointly in the Department of Economics and the Henley Business School. He is co-editor of the Oxford Handbook of Entrepreneurship (2006) and the author of Entrepreneurship: Theory, Networks, History (2010).

Catherine Casson is Research Fellow at the Winton Institute of Monetary History, Ashmolean Museum, University of Oxford, UK and Teaching Fellow in the School of History and Cultures, University of Birmingham. She is currently researching property rents and prices c.1450-c.1914 and reputation and economic performance in English medieval towns.

Preface and Acknowledgements

1. A New Research Agenda
2. Perspectives on Entrepreneurship
3. The Historical Significance of the Entrepreneur
4. Case Studies: The Entrepreneur in Context
5. The Social Embeddedness of Entrepreneurship