The Entrepreneurial Nutritionist

The Fourth Edition of this classic book has the results from the first-ever world-wide survey of entrepreneurial dietitians! More than 1335 dietetics professionals shared:

Contributors	p. v
Acknowledgments	p. vii
Preface	p. xi
Introduction	p. xiii
The Beginning	p. 1
The Entrepreneurial Spirit	p. 3
Is Self-Employment for You?	p. 13
Building a Strong Foundation	p. 27
Business Strategies and Management	p. 29
What Can We Learn from the "Masters"?	p. 44
Nurturing Creativity	p. 49
Building Your Credibility	p. 54
Ethics and Malpractice	p. 59
Creating a Good Business Image	p. 67
Counseling Expertise	p. 73
Managing Your Business	p. 91
Business Plan	p. 93
Marketing Decisions	p. 100
Legal Forms of Business Ownership	p. 113
Protecting Your Ideas and Interests	p. 124
Choosing Your Business Advisors	p. 133
Money and Finance	p. 138
Start-Up Decisions and Costs	p. 155
Prices and Fees	p. 166
Reimbursement	p. 177
Negotiation, Selling, and Contracts	p. 190
Office Policy and Dealing with Clients	p. 200
Taking Your Ideas to Market	p. 207
Promoting Your Venture	p. 209
Using the Internet in Your Business	p. 227
Website Basics	p. 235
Promoting Your Website	p. 259
Developing Your Professional Practice	p. 273
Consulting in Long-Term Care	p. 275
Tapping the Food and Culinary Markets	p. 281
The "Write" Way to Get Published	p. 299
Media Sawy	p. 312
Sports and Cardiovascular Nutrition	p. 322
The Wellness Movement	p. 330
Continued Competency	p. 338
Index	p. 341
Table of Contents provided by Ingram. All Rights Reserved.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

FREE SHIPPING

Amazon no longer offers textbook rentals. We do!

The Entrepreneurial Nutritionist

Summary

Table of Contents

Supplemental Materials