The Entrepreneurial Nutritionist

PartI THE BEGINNING
Chapter1 The Entrepreneurial Spirit
Chapter2 Is Self-Employment for You?
PartII BUILDING A STRONG FOUNDATION
Chapter3 Strategies and Management
Chapter4 What Can We Learn from the 'Masters?'
Chapter5 Nurturing Your Creativity
Chapter6 Building Your Credibility
Chapter7 Ethics and Malpractice
Chapter8 Creating a Good Image
Chapter9 Counseling Expertise
PartIII MANAGING YOUR BUSINESS
Chapter10 Business Plan
Chapter11 Marketing Decisions
Chapter12 Forms of Business Ownership
Chapter13 Protecting Your Ideas and Interests
Chapter14 Choosing Business Advisors
Chapter15 Money and Finance
Chapter16 Start-up Decisions and Costs
Chapter17 Fees
Chapter18 Reimbursement
Chapter19 Negotiation, Selling, and Contracts
Chapter20 Office Policies and Dealing with Clients
PartIV TAKING YOUR IDEAS TO MARKET
Chapter21 Promoting Your Venture
Chapter22 Using the Internet in Your Business
Chapter23 Website Basics
Chapter24 Website Creation to Maximize Promotion
PartV DEVELOPING YOUR PROFESSIONAL PRACTICE
Chapter25 Consulting in Long Term Care
Chapter26 Tapping into Food and Culinary Markets
Chapter27 The 'Write' Way to Get Published
Chapter28 Media Savvy
Chapter29 Sports and Cardiovascular Nutrition
Chapter30 The Wellness Movement
Chapter31 Continued Competency