Part One Entrepreneurs and Ideas: The Basis of Small Business 1. Small Business: Its Opportunities and Rewards 2. Small Business Entrepreneurs: Characteristics and Competencies 3. Small Business Environment: Managing External Relations 4. Small Business Ideas: Creativity, Opportunity, and Feasibility Part Two Small Business Paths and Plans 5. Small Business Entry: Paths to Part-Time Entrepreneurship 6. Small Business Entry: Paths to Full-Time Entrepreneurship 7. Small Business Strategies: Imitation with a Twist 8. Business Plans: Seeing Audiences and Your Business Clearly Part Three Marketing in the Small Business 9. Small Business Marketing: Product and Pricing Strategies 10. Small Business Promotion: Capturing the Eyes of Your Market 11. Small Business Pricing, Distribution, and Location Part Four Cash, Accounting, and Finance in the Small Business 12. Small Business Accounting: Projecting and Evaluating Performance 13. Cash: Lifeblood of the Business 14. Small Business Finance: Using Equity, Debt, and Gifts 15. Assets: Inventory and Operations Management 16. Small Business Protection: Risk Management and Insurance Part Five Management and Organization in the Small Business 17. Legal Issues: Recognizing Your Small Business Needs 18. Human Resource Management: Small Business Considerations
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