Entrepreneurship

PART 1: THE ENTREPRENEURIAL PERSPECTIVE   

Chapter 1: The Entrepreneurial Mind-Set  

Chapter 2: Corporate Entrepreneurship  

Chapter 3: Generating and Exploiting New Entries  

PART 2: FROM IDEA TO THE OPPORTUNITY  

Chapter 4: Creativity and the Business Idea  

Chapter 5: Identifying and Analyzing Domestic and International Opportunities  

Chapter 6: Protecting the Idea and Other Legal Issues for the Entrepreneur  

PART 3: FROM THE OPPORTUNITY TO THE BUSINESS PLAN  

Chapter 7: The Business Plan: Creating and Starting the Venture  

Chapter 8: The Marketing Plan  

Chapter 9: The Organizational Plan  

Chapter 10: The Financial Plan  

PART 4: FROM THE BUSINESS PLAN TO FUNDING THE VENTURE  

Chapter 11: Sources of Capital  

Chapter 12: Informal Risk Capital, Venture Capital, and Going Public  

PART 5: FROM FUNDING THE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE  

Chapter 13: Strategies for Growth and Managing the Implications of Growth  

Chapter 14: Accessing Resources for Growth from External Sources  

Chapter 15: Succession Planning and Strategies for Harvesting and Ending the Venture  

PART 6: CASES 

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