Entrepreneurship A Contemporary Approach

This market leader was the first of its kind to cover entrepreneurship in one entire text. Its practical step-by-step approach helps develop entrepreneurial skills. The revision of this successful text features the Internet and a chapter on "Quality and the Human Factor," as well as current management themes that will keep the text at the forefront of the market.

PART 1 THE CONTEMPORARY WORLD OF ENTREPRENEURSHIP

1

(90)

The Entrepreneurial Revolution

3

(24)

Entrepreneurship: An Evolving Concept

27

(23)

Intrapreneurship: Developing Corporate Entrepreneurship

50

(41)

Entrepreneurial Case Analysis: Odysseum: An Intrapreneur's Vision at Polaroid

80

(11)

PART 2 THE ENTREPRENEURIAL PERSPECTIVE

91

(96)

Understanding the Entrepreneurial Perspective in Individuals

93

(26)

Developing Creativity and Understanding Innovation

119

(26)

Ethical and Social Responsibility Challenges for Entrepreneurs

145

(42)

Entrepreneurial Case Analysis: ``Sportin' Life'': A Minority Entrepreneur's Creation

171

(16)

PART 3 DEVELOPING THE ENTREPRENEURIAL PLAN

187

(164)

Environmental Assessment: Preparation for a New Venture

189

(31)

Marketing Research for New Ventures

220

(33)

Financial Preparation for Entrepreneurial Ventures

253

(32)

Developing an Effective Business Plan

285

(66)

Entrepreneurial Case Analysis: The Roaring `20s Museum

315

(36)

PART 4 INITIATING ENTREPRENEURIAL VENTURES

351

(114)

Assessment and Evaluation of Entrepreneurial Opportunities

353

(27)

Legal Structures for New Business Ventures

380

(25)

Legal Issues Related to Emerging Ventures

405

(22)

Sources of Capital for Entrepreneurs

427

(38)

Entrepreneurial Case Analysis: The Playboy Emblem: A Case of Trademark Infringement

459

(6)

PART 5 GROWTH AND DEVELOPMENT OF ENTREPRENEURIAL VENTURES

465

(98)

Strategic Planning for Emerging Ventures

467

(26)

Managing Entrepreneurial Growth

493

(30)

Global Opportunities for Entrepreneurs

523

(40)

Entrepreneurial Case Analysis: Acordia's ``Little Giants''

553

(10)

PART 6 CONTEMPORARY CHALLENGES IN ENTREPRENEURSHIP

563

(132)

Valuation of Business Ventures

565

(27)

Management Succession and Continuity: A Family Business Perspective

592

(25)

Minority Entrepreneurship

617

(25)

Total Quality and the Human Factor: Continuous Challenges for Entrepreneurs

642

(53)

Entrepreneurial Case Analysis: Emge Packing Company, Inc.

675

(20)

Glossary

695

(15)

Credits

710

(6)

Name Index

716

(6)

Subject Index

722

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Entrepreneurship A Contemporary Approach

Summary

Table of Contents

Supplemental Materials