Entrepreneurship and Small Business Management, Student Edition

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ISBN: 9780078613036 | 0078613035
Cover: Hardcover
Copyright: 2/24/2005

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Entrepreneurship and Small Business Managementhas been completely revised and will give students the information and decision-making skills necessary to start a small business and make it grow. It also benefits students who don't start or run their own businesses. It gives employees a look at the business arena and helps all students understand their roles as consumers. There is special emphasis on developing a Business Plan.

Going Into Business for Yourself	p. 2
What Is Entrepreneurship?	p. 4
Entrepreneurship and the Economy	p. 6
The Entrepreneurial Process	p. 17
Chapter Review and Activities	p. 22
Your Potential as an Entrepreneur	p. 26
Why Be an Entrepreneur?	p. 28
What Does It Take to Be an Entrepreneur?	p. 32
Chapter Review and Activities	p. 40
Recognizing Opportunity	p. 44
Understanding Entrepreneurial Trends	p. 46
Starting Versus Buying a Business	p. 57
Chapter Review and Activities	p. 64
Global Opportunities	p. 68
Global Entrepreneurship	p. 70
Ways to Enter the Global Market	p. 76
Chapter Review and Activities	p. 84
Unit 1 Business Plan Project Unit Lab	p. 88
Researching and Planning Your Venture	p. 90
Feasibility and Business Planning	p. 92
Feasibility Analysis: Testing an Opportunity	p. 94
The Business Plan	p. 100
Chapter Review and Activities	p. 110
Market Analysis	p. 114
Doing Market Research	p. 116
Industry and Market Analysis	p. 124
Chapter Review and Activities	p. 130
Types of Business Ownership	p. 134
Sole Proprietorships and Partnerships	p. 136
Corporations	p. 142
Chapter Review and Activities	p. 148
The Legal Environment	p. 152
Legal Issues Facing Start-Ups	p. 154
Handling Government Regulations	p. 162
Chapter Review and Activities	p. 172
Site Selection and Layout Planning	p. 176
Community and Site Selection	p. 178
Layout Planning	p. 187
Chapter Review and Activities	p. 196
Unit 2 Business Project Plan Unit Lab	p. 200
Managing Market Strategies	p. 202
The Marketing Plan	p. 204
Devising a Marketing Plan	p. 206
Reviewing and Revising the Marketing Plan	p. 216
Chapter Review and Activities	p. 224
The Price Strategy	p. 228
Considering Price Strategy	p. 230
Calculating and Revising Prices	p. 241
Chapter Review and Activities	p. 248
The Promotion Strategy	p. 252
Developing a Promotion Strategy	p. 254
Budgeting and Implementing Promotional Plans	p. 265
Chapter Review and Activities	p. 272
The Promotion Strategy: Developing and Managing Sales	p. 276
Organizing and Preparing a Sales Force	p. 278
Planning, Directing, and Evaluating Sales	p. 288
Chapter Review and Activities	p. 296
Unit 3 Business Plan Unit Lab	p. 300
Managing Your Business Processes	p. 302
Preparing and Planning to Manage	p. 304
Entrepreneur or Manager?	p. 306
Management Styles and Skills	p. 313
Chapter Review and Activities	p. 318
Managing Purchasing and Inventory	p. 322
Purchase Planning and Management	p. 324
Inventory Management	p. 330
Chapter Review and Activities	p. 338
Production Management and Distribution	p. 342
From Idea to Product	p. 344
Production and Distribution	p. 348
Chapter Review and Activities	p. 356
Managing Operations and Staffing	p. 360
Managing Operations	p. 362
Staffing and Company Policies	p. 369
Chapter Review and Activities	p. 376
Managing Human Resources	p. 380
Developing and Keeping Human Resources	p. 382
Motivating Employees	p. 389
Chapter Review and Activities	p. 396
Unit 4 Business Plan Project Unit Lab	p. 400
Managing the Finances of Your Business	p. 402
Financing Your Business	p. 404
Financing the Small Business Start-Up	p. 406
Obtaining Financing and Growth Capital	p. 413
Chapter Review and Activities	p. 422
Accounting and Financial Reporting	p. 426
Financial Record Keeping	p. 428
Preparing Financial Statements	p. 437
Chapter Review and Activities	p. 444
Financial Management	p. 448
Analyzing Your Finances	p. 450
Managing Your Finances	p. 457
Chapter Review and Activities	p. 466
Unit 5 Business Plan Unit Lab	p. 470
Growing Your Business	p. 472
Risk Management	p. 474
Identifying Business Risks	p. 476
Dealing with Risk	p. 483
Chapter Review and Activities	p. 490
Making Your Business Grow	p. 494
Making Your Business Grow	p. 496
Challenges of Expansion	p. 503
Chapter Review and Activities	p. 508
Social and Ethical Responsibility	p. 512
Social Responsibility	p. 514
Ethical Responsibility	p. 520
Chapter Review and Activities	p. 526
Unit 6 Business Plan Project Unit Lab	p. 530
Business Plan Project Appendix	p. 532
Career Skills Appendix	p. 544
Glossary	p. 552
Index	p. 570
Table of Contents provided by Ingram. All Rights Reserved.

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Entrepreneurship and Small Business Management, Student Edition

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