Entrepreneurship Starting and Operating a

Entrepreneurship: Starting and Operating A Small Business, Third Edition,demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing. Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.

UNIT I: ENTREPRENEURIAL PATHWAYS
1.      Entrepreneurs Recognize Opportunities
2.      The Business Plan: Road Map to Success
The Honest Tea Business Plan
3.      Creating Business from Opportunity
Unit I Case Study: Nicole Miller Company

UNIT II: INTEGRATED MARKETING
4.      Exploring Your Market
5.      Developing the Right Marketing Mix and Plan
6.      Smart Selling and Effective Customer Service
Unit II Case Study: Ken Done Studios

UNIT III: SHOW ME THE MONEY: FINDING, SECURING, AND MANAGING IT
7.      Understanding and Managing Start-Up, Fixed, and Variable Costs
8.      Using Financial Statements to Guide a Business
9.      Cash Flow and Taxes
10. Financing Strategy: Debt, Equity, or Both?
Unit III: Case Study: FASTSIGNS

UNIT IV: OPERATING A SMALL BUSINESS EFFECTIVELY
11. Addressing Legal Issues and Managing Risk
12. Operating for Success
13. Management, Leadership and Ethical Practices
Unit III: Case Study: Mo's Chowder
14. Franchising, Licensing, and Harvesting: Cashing in Your Brand
Unit IV: Case Study: Avocent

APPENDIX I: HONEST TEA SAMPLE BUSINESS PLAN–ANNOTATED
APPENDIX II: SAMPLE STUDENT BUSINESS PLAN
APPENDIX III: BIZBUILDER BUISINESS PLAN
APPENDIX IV: RESOURCES FOR ENTREPRENEURS
APPENDIX V: USEFUL FORMULAS AND EQUATIONS
APPENDIX VI: ACCOUNTING JOURNAL DISTRIBUTION GUIDE
APPENDIX VII: USING BUSINESS PLAN PRO®
APPENDIX VIII: GLOSSARY

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Entrepreneurship Starting and Operating a Small Business

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Supplemental Materials