For scholars and students in environmental communications, journalism, rhetoric, PR, mass communication and other related areas.
Preface
vii
Contributing to the Environmental Communication Yearbook
xi
1 I, Me, Mine: On the Rhetoric of Water Wars in the Pacific Northwest
1
(20)
Mark P. Moore
2 Articulating "Sexy" Anti-Toxic Activism on Screen: The Cultural Politics of A Civil Action and Erin Brockovich
21
(28)
Phaedra C. Pezzullo
3 From Dualisms to Dialogism: Hybridity in Discourse About the Natural World
49
(28)
Tracy Marafiote and Emily Plec
4 Influences on the Recycling Behavior of Young Adults: Avenues for Social Marketing Campaigns
77
(20)
Olaf Werder
5 Rejuvenating Nature in Commercial Culture and the Implications of the Green Commodity Form
97
(18)
Mark Meister, Kristen Chamberlain, and Amanda Brown
6 Rhetoric of the Perpetual Potential: A Case Study of the Environmentalist Movement to Protect Orangutans
115
(22)
Stacey K. Sowards
7 Substitution or Pollution? Competing Views of Environmental Benefit in a Gas-Fired Power Plant Dispute
137
(20)
Øyvind Ihlen
8 Bridging the North–South Divide: The Global Responsibility Frame at Earth Summit +5
157
(30)
Marie A. Mater
9 The Rhetoric of the Columbia: Space as a Wilderness, a Miracle, and a Resource
187
(24)
Jane Bloodworth Rowe
10 Internet Use and Environmental Attitudes: A Social Capital Approach
211
(24)
Jennifer Good
11 Catalyzing Environmental Communication Through Evolving Internet Technology
235
(8)
Arno Scharl
12 Participatory Design as a Learning Process: Enhancing Community-Based Watershed Management Through Technology
243
(26)
Umer Farooq, Cecelia B. Merkel, Lu Xiao, Heather Nash, Mary Beth Rosson, and John M. Carroll
Author Index
269
(10)
Subject Index
279
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