The Essential Guide to Employee Engagement: Better Business Performance Through Staff Satisfaction

The Essential Guide to Employee Engagement explores the concept and practice behind creating an engaged workforce and how this can contribute to organizational success. Recognizing that engaged employees are more productive, engender greater customer satisfaction and loyalty and help to promote a company's brand, the book provides the tools necessary to make this happen. The author draws on a wide range of case studies and examples from globally recognized companies that demonstrate how actively engaged employees assist the progress of their organization. Managers are shown how to measure the level of their employees engagement and are provided with a strategy to apply to help increase active staff participation.

Sarah Cook is a management development consultant who specializes in helping organizations develop their leadership and employee capability. She previously worked as a marketing manager for Unilever and as Head of Customer Care for a retail management consulting firm. She is the author of three other books published by Kogan Page.