Essentials of Entrepreneurship and Small Business Plus 2019 MyLab Entrepreneurship with Pearson eText -- Access Card Package

Taking a practical, hands-on approach to entrepreneurship, Essentials of Entrepreneurship and Small Business Management teaches you how to successfully launch and manage a business.

Now in its 9th Edition, the text equips you with the tools and critical-thinking skills you need for business success. It dissects case studies, examines successes and failures in the context of the market, and observes the tactics used by today’s most successful small business ventures. With this, you develop the skills that will give you a unique advantage in a hotly competitive environment.

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Norman M. Scarborough

Norman Scarborough is the William Henry Scott III Professor of Entrepreneurship at Presbyterian College, where he has taught since 1979. He is the author of many books and articles. In addition to his track record of publications, Scarborough is recognized as an outstanding teacher, having been named the South Carolina Professor of the Year by the prestigious Council for the Advancement and Support of Education. He has served on the Board of Directors for the United States Association for Small Business and Entrepreneurship (USASBE) and in 2010 was named a USASBE Longenecker Fellow, the organization’s highest honor, given to individuals who have made outstanding contributions to the development, furtherance, and benefit of entrepreneurship in their teaching, writing, research, training, and public service. Scarborough is also very active in his local community, donating hundreds of hours each year to nonprofit organizations. In 2005, he was named the Citizen of the Year in his local community. In his spare time, Scarborough enjoys the outdoors, particularly fly fishing and skeet shooting.

Jeffrey R. Cornwall

Jeff Cornwall is the Jack C. Massey Chair in Entrepreneurship and Professor of Entrepreneurship at Belmont University in Nashville, Tennessee. He has spent more than forty years as a serial entrepreneur and teacher of entrepreneurs. In the 1970s, he started several small businesses and was involved in various family ventures. In the late 1980s, following several years in academics, he co founded Atlantic Behavioral Health Systems in Raleigh, NC and spent nearly a decade leading the company as President/CEO. He remains active as an entrepreneur with the digital content venture he co-founded in 2014, Entrepreneurial Mind, LLC. In his academic career, Cornwall has received national awards for his work in curriculum development and teaching. In 2013, the United States Association of Small Business and Entrepreneurship named Cornwall the National Entrepreneurship Educator of the Year. He has authored nine books and numerous articles on entrepreneurship.

SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP 

1. The Foundations of Entrepreneurship 

2. Ethics and Social Responsibility: Doing the Right Thing 

3. Creativity and Innovation: Keys to Entrepreneurial Success

SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS

4. Conducting a Feasibility Analysis and Designing a Business Model 

5. Crafting a Business Plan and Building a Solid Strategic Plan

6. Forms of Business Ownership

7. Buying an Existing Business

8. Franchising and the Entrepreneur

SECTION III: LAUNCHING THE BUSINESS 

9. Building a Powerful Bootstrap Marketing Plan 

10. E-Commerce and the Entrepreneur 

11. Pricing and Credit Strategies 

12. Creating a Successful Financial Plan 

13. Managing Cash Flow 

14. Choosing the Right Location and Layout 

SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS 

15. Sources of Financing: Equity and Debt 

16. Global Aspects of Entrepreneurship 

17. Building a New Venture Team and Planning for the Next Generation

Appendix: The Daily Perc Business Plan 

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