Essentials of Entrepreneurship and Small Business Management

Intended primarily for undergraduate courses in small business management or entrepreneurship, this text also provides practical content to anyone interested in starting their own business.

I.  THE CHALLENGE OF ENTREPRENEURSHIP 

1. The Foundations of Entrepreneurship

2. Inside the Entrepreneurial Mind: From Ideas to Reality

II.  BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS

3. Designing a Competitive Business Model and Building a Solid Strategic Plan

4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan

5. Forms of Business Ownership

6. Franchising and the Entrepreneur

7. Buying an Existing Business 

III.  BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS

8. Building a Powerful Guerrilla Marketing Plan

9. E-Commerce and the Entrepreneur                                                           

10. Pricing Strategies

11. Creating a Successful Financial Plan 

12. Managing Cash Flow

IV.  PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS

13. Sources of Financing: Equity and Debt

14. Choosing the Right Location and Layout

15. Global Aspects of Entrepreneurship

16. Building a New Venture Team and Planning for the Next Generation

Appendix: Sample Business Plan

Brief Cases

Name Index

Subject Index

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