Chapter One: Marketing’s Value to Consumers, Firms, and Society Chapter Two: Marketing Strategy Planning Chapter Three: Evaluating Opportunities in the Changing Market Environment Chapter Four: Focusing Marketing Strategy with Segmentation and Positioning Chapter Five: Final Consumers and Their Buying Behavior Chapter Six: Business and Organizational Customers and Their Buying Behavior Chapter Seven: Improving Decisions with Marketing Information Chapter Eight: Elements of Product Planning for Goods and Services Chapter Nine: Product Management and New-Product Development Chapter Ten: Place and Development of Channel Systems Chapter Eleven: Distribution Customer Service and Logistics Chapter Twelve: Retailers, Wholesalers, and Their Strategy Planning Chapter Thirteen: Promotion—Introduction to Integrated Marketing Communications Chapter Fourteen: Personal Selling and Customer Service Chapter Fifteen: Advertising and Sales Promotion Chapter Sixteen: Publicity: Promotion Using Earned Media, Owned Media, and Social Media Chapter Seventeen: Pricing Objectives and Policies Chapter Eighteen: Price Setting in the Business World Chapter Nineteen: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges
What is included with this book?
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.