PART ONE CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGYSection A: Introduction and Overview1 Strategy, Business Models, and Competitive Advantage2 Strategy Formulation, Execution, and GovernanceSection B: Core Concepts and Analytical Tools3 Evaluating a Company’s External Environment4 Evaluating a Company’s Resources, Capabilities, and CompetitivenessSection C: Crafting a Strategy5 The Five Generic Competitive Strategies6 Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations7 Strategies for Competing in International Markets8 Corporate Strategy: Diversification and the Multibusiness Company9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and StrategySection D: Executing the Strategy10 Superior Strategy Execution—Another Path to Competitive AdvantagePART TWO CASES IN CRAFTING AND EXECUTING STRATEGY
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