Events Feasibility and Development

Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organisers: "how do I justify this event to the client?" and "why are we spending money on this event?". With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as: The process of creating a feasibility study Events forecasting models and cost/benefit analysis Types of events (exhibitions, sports, festivals) and their benefits and returns Project management tools for measuring return on investment * Presents tools, techniques and arguments for justifying expenditure on event and festivals * Guides the reader through the project management process moulding existing models of cost benefit analysis for the events industry * International case study material is used throughout to add practical insight and support theory