Everything We Know is Wrong!: The Trendspotter's Handbook

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ISBN: 9780462099668 | 0462099660
Cover: Paperback
Copyright: 3/1/2010

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Other books about trends serve up ready-to-eat meals. This one will help you find, capture and prepare your own "food" by giving you the tools and mindset needed for successful, in-depth trendspotting.

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Introduction
Congratulations, you're clueless	p. 1
The goal and structure of this book	p. 11
Blinded by slow motion
How mass entrepreneurship is redefining capitalism à slowly	p. 21
Seeing through the matrix
How the illusion of boundaries and borders is crumbling	p. 47
A shock to the senses
How information abundance has left us clueless	p. 71
The trend illusion
How a faster world forces us to use our imagination	p. 89
Beyond the horizon
How an older society means a lot more than grey hair	p. 105
Missing the bigger picture
How a new perspective is the world's most valuable currency	p. 123
Believing is seeing
How the world is getting better and why many of us miss that	p. 139
Conclusion
Everything you know is wrong, right?	p. 155
Notes	p. 163
Acknowledgements	p. 167
About the author	p. 168
Table of Contents provided by Ingram. All Rights Reserved.

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Everything We Know is Wrong!: The Trendspotter's Handbook

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Table of Contents

Supplemental Materials