Expect the Unexpected or You Won't Find It A Creativity Tool Based on the Ancient Wisdom of Heraclitus
, by VON OECH, ROGERNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781576752272 | 1576752275
- Cover: Paperback
- Copyright: 9/2/2002
"You can't step in the same river twice." "Dogs bark at what they don't understand," The doctor inflicts pain to cure suffering." The ancient Greek philosopher Heraclitus was famous for his brilliant and provocative sayings. Today, more than 2500 years after they were written, his ideas about life, nature, and the cosmos remain as startlingly original as ever. In Expect the Unexpected Or You Won't Find It, von Oech uses thirty of Heraclitus' epigrams as springboards to dazzling creativity. Treating each saying as an inexhaustible source of inspiration, he supplies amusing anecdotes, mind-bending riddles, hidden jokes, and intriguing questions designed to topple old habits of thought and fire the imagination. Von Oech shows you how to reverse your expectations, turn change to your advantage, and create powerful metaphors, to find novel solutions to even the most intractable problems. Anyone searching for new approaches to problem solving will find in this book an invaluable tool for jolting the imagination.