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- ISBN: 9780123954930 | 0123954932
- Cover: Nonspecific Binding
- Copyright: 1/10/2002
'A 'must-read' for managers; this is a great guide for pulling the customer back into your management loop.' - Jerry Vass, author of Soft Selling in the Hard World 'Lior Arussy spins a cautionary tale for the transition companies m