Explorations in Consumer Culture Theory

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ISBN: 9780415776400 | 0415776406
Cover: Hardcover
Copyright: 1/8/2009

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Summary

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This book elaborates on theinterdisciplinary field of consumer culture theory; recognizingthe dynamics of accommodation and resistance that characterize the individual's relationship with the market.

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Explorations in Consumer Culture Theory: what are we exploring now?	p. 1
Forming and framing	p. 5
From CCT to CCC: building consumer culture community	p. 7
Theoretical realism: culture and politics in commercial imagery	p. 34
Time and space	p. 55
Rethinking marketing's evolutionary paradigm and advertisers' role as cultural intermediary	p. 57
Home away from home: home as order and dwelling in mobility	p. 83
Setting and self	p. 99
Are we there yet? Co-producing success and failure in a "consumer-intensive" service context	p. 101
Designer genes: DNA testing services and consumer identity	p. 114
Brands and images	p. 135
Allomother as image and essence: animating the American Girl brand	p. 137
Engineering a mainstream market for sustainability: insights from Wal-Mart's perfect storm	p. 150
Rites and games	p. 169
Tinsel, trimmings, and tensions: consumer negotiations of a focal Christmas artifact	p. 171
Stacking the deck: gambling in film and the legitimization of casino gambling	p. 190
Poetry	p. 209
Poetry	p. 211
Living Things: Small Things
Heading Home: Consumption Kaddish in Four Koans
Haiku for EATNIKS
Imagined (Musical) Experiences: Across Four Centuries
Conclusion: Reflections and revanche	p. 219
Index	p. 222
Table of Contents provided by Blackwell. All Rights Reserved.

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Explorations in Consumer Culture Theory

Summary

Table of Contents

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FREE SHIPPING

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Explorations in Consumer Culture Theory

Summary

Table of Contents

Supplemental Materials

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