Fashion Design Process, Innovation and

Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if local processes are followed in the design process. Fashion Design shows you how the design process can be successfully applied to satisfy market needs and trends. With its problem solving approach, and the practical design projects and portfolio exercises, you are encouraged to develop your innovation, experimentation and versatility. Special attention is paid to computer-aided design (CAD) and employment opportunities, including an overview of what is involved in studying and becoming a designer in the contemporary fashion industry.

Kathryn McKelvey is a Reader at Northumbria University, in the School of Design. She teaches drawing and visual communication to Motion Graphics and Animation students, but fashion remains a key component for her own research. Kathryn has worked in the fashion forecasting industry in New York as an illustrator and designer.

Janine Munslow is the head of fashion at Northumbria University. Previously, Janine worked as a fashion and textile designer in London, before setting up her own design label partnership, Guerilla Farm, wholesaling in Europe, USA and the Far East, and with established fashion outlets in London.

Acknowledgements	p. iii
Contents	p. iv
Preface	p. vi
Introduction	p. 1
Flow chart	p. 2
Analysing the brief	p. 3
Innovation - exercises	p. 5
Developing designs - quick start exercise	p. 13
Research	p. 14
Design process	p. 34
Specialist markets	p. 114
Collections	p. 121
Decision making	p. 128
Design using the computer	p. 132
Promotion	p. 138
Promotion - styling	p. 146
The Portfolio	p. 148
Fashion careers	p. 156
Case studies	p. 175
Bibliography	p. 224
Index	p. 225
Table of Contents provided by Publisher. All Rights Reserved.

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Fashion Design Process, Innovation and Practice

Summary

Author Biography

Table of Contents

Supplemental Materials