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Fashion Entrepreneurship : Retail Business Planning

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Fashion Entrepreneurship : Retail Business Planning by Granger, Michele M., 9781563672330
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781563672330 | 1563672332
  • Cover: Paperback
  • Copyright: 10/1/2002
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This text provides a background in entrepreneurship for apparel, accessories, textiles and home furnishings business development. In addition, the text delivers the information needed to develop a comprehensive, effective business plan. The chapters include information on merchandising, operating procedures, human resource development and financing. Further examined is the development of a fashion retail business from concept articulation to exit strategies. Included is a discussion of brick-and-mortar businesses, click companies and service firms in the apparel and soft good sectors. The last chapter of the text presents a sample business plan.


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