Feeding The Media Beast

In Feeding the Media Beast: An Easy Recipe for Great Publicity, former news anchor and reporter Mark Mathis gives publicity seekers a simple and highly practical formula to follow. Unlike other books, Feeding the Media Beast explains how to deal with journalists in a systematic way. This book establishes 12 rules that cover everything any PR person ever needs to know.

Mark Mathis has been a media consultant to many Fortune 500 companies including Intel, Gateway, Victoria's Secret Catalogue, Sprint PCS, and others. Mathis has worked as a television reporter and anchor in markets from coast to coast. He is a columnist and former talk radio host. For the past several years Mathis has taught the Media Rules method to people from hundreds of organizations in the private and public sectors including business, politics, education, professional and collegiate sports, law enforcement, health care, religion, and nonprofit. To learn more about Mark Mathis visit his website at www.mathismedia.com.