Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge

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Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge by Kates, Andrea, 9780071778527
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  • ISBN: 9780071778527 | 0071778527
  • Cover: Hardcover
  • Copyright: 11/8/2011

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What can an oil company (Pennzoil) learn from a great place for hanging out (Starbucks) to create a new customer experience (Jiffy Lube)? "Find Your Next" offers a groundbreaking method for developing a powerful long-term corporate strategybased on the "Business Genome" approach.
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